After repositioning KinderCare as a brand that Nourishes Curiosity, we needed to create a brand book that could bring that belief to life for employees as well as parents of Kinder kids.
As a kids brand, we saw the opportunity to tell the story with kids in mind. The ‘brand book’ became a literal children’s book that could instigate a shared moment between kids and teachers or parents. The story helped children understand (and adults remember) what curiosity is and how much fun it is to nourish.